Waterperry Farm is a hundred-acre property in Free Union, Virginia, featuring ten acres of English-style gardens. When the owner completed two new luxury guesthouses, she wanted to refresh her branding to represent both the accommodations and the established gardens. In order to appeal to overnight visitors, the brand needed to evolve to meet this new audience.

One of our early projects was a conceptual design for a series of book covers based on Cormac McCarthy’s Border Trilogy. Erin built the dioramas, choosing every element with purpose, and Jeff photographed each scene on a custom-built background. Go behind the scenes and learn more about the strategy behind this multiple-award-winning project.